To what extent does success in china depend on businesses Essay Example for Free

To what extent does success in china depend on businesses Essay Success for a business in a large market such as china can be a very difficult thing to achieve; there are many factors that can affect the success or failure of a business that decides to merge into Chinas markets. Most people would assume that due to the very large population of china (roughly 1. 35 billion/l ,363,496,913) operating a business there would not be a problem, this however is incorrect, Just because there is lots of people there doesnt for a minute make it any easier to set u-p and run a successful business. The main point I would say that is essential to success in china s adaptation. If a business is able to adapt well to its surroundings, i. e. the ability to easily change its products and services to match the needs of the local consumer. Just because a company has been successful in other large countries with big markets, does not mean that they have what it takes to succeed everywhere. Being able to change a product range, or the way a service is provided to the consumer needs to be carried out in order to do well in China. Take for example Starbucks coffee, what Starbucks did right in China is a perfect example of how food brands can ucceed despite rising labour and real estate costs, and increased competition on the Mainland. Instead of trying to force onto the market the same products that work in the U. S, such as whip cream-covered frozen coffee concoctions, Starbucks developed flavours (such as green tea-flavoured coffee drinks) that appeal to local tastes. This change in the products that Starbucks offer is the reason why people in china bought into the Starbucks chain, by seeing products that they would normally drink, and having drinks made to their own needs and wants Starbucks was able to cater recisely to what they wanted by doing research into what would work well. As well as the products, Starbucks also changed the way in which the consumers actually got their drinks. Rather than pushing take-out orders, which account for the majority of American sales and is how they made such a big empire, Starbucks adapted to local consumer wants and promoted dine-in service. Making their chain stores very traditional and fitting with the local culture. Surprisingly Starbucks charges as much as 50% more for some of its products in China than in the U. S. , the U. K. and India, but yet it is still a huge success, this is because the business catered well for the needs and adapted. Carrying a Starbucks cup is seen as a status symbol, a way to demonstrate sophistication and the capability to afford a personal luxury for the up- and-coming middle class in China. This links into the brand recognition that Starbucks has created for itself and shows how they carefully targeted their products at the new middle class, it is estimated that its more than 300 million, already larger han the entire population of the United States. This middle class is about 25% of the total Chinese population and as Starbucks has such a recognisable brand people are more liable to visit the store. However, that being said some large companies have tried to adapt for the Chinese markets, and failed despite their efforts.

John Fowles The Collector Essay -- essays research papers

John Fowles' The Collector John Fowles gives one a glimpse into insanity in, The Collector. A lonely, single man comes into some money, and suddenly his fantasies can become reality. He collects butterflies, killing them and posing them in little glass plates. Is he evil? It is hard to say, and as one reads the lines are blurred and morals questioned. Is that which is wrong always done with bad intentions?   Ã‚  Ã‚  Ã‚  Ã‚  Frederick, the main character, is in love with a beautiful, young girl who he has never spoken to. They lived in the same town, and occasionally he would see Miranda, the art student, walking about as he looked out of windows from home and from work. When Fred wins the lottery, he realizes that he will be able to have Miranda, but he does not believe he ...

Internet Marketing in Business Unit Essay

Describe the role internet marketing has within a modern marketing concept: Internet marketing is the promotion of products and services using the Internet. Lower Costs, Products and services and international customers are its main advantages. This Type of marketing also keeps digital customer data management and electronic customer Relationship management (ECRM), which are widely used in businesses today. Different types businesses have benefited from internet marketing when it comes to cost, And sales, instantly millions of people can have access to company/business, its products Or services, you can do this at any time anywhere in the world. Normally communication Would be done by e-mail reducing cost in telephone calls. This benefits not only businesses That doesn’t have to spend a lot of money on traditional ways of advertising but also benefit Consumers who do not need to make telephone calls to know more about a company and Its products or services; it’s possible to find out everything with a few clicks. Internet marketing is also used to close deals which make the process easier and cheaper, For the business and the customer. Even a mobile phone contract can be done by internet. Internet marketing also helps targeting customers in other countries as products or services Easily reach customers anywhere in the world through internet marketing. The marketing mix is also an important part of internet marketing; it is a main ingredient In internet marketing it is also known as the 4p’s, which is place, promotion, products and Price, every business uses this when start up because it is simple and very affective and give A good impact on the business * Place: where your business is located, how can customers reach you? The internet is the best place for a business because customers can get on it 24/7 * Promotion: internet marketing allows business to advertise on website such as facebook which is used by the whole world. * Products: what is your target market what products should you provide. Businesses online provide a wider range of ptroducts than the business. * Price: is the price suitable for the products your providing and the location yourProviding it from. Internet marketing provide cheaper prices and better offers than the acctual branch/business

Conspiracies of the United States - 1268 Words

Have you ever wondered how things would turn out in the United States if certain situations did or didn’t happen? Imagine what the United States economy would be like if 9/11 didn’t happen the day it did, John F. Kennedy were never assassinated, and AIDS were actually created by the CIA. All of these conspiracy topics and more contain a mass amount of information. If they are indeed true, would we have more freedom as citizens or would our economy come crashing down? Some conspiracies of the United States have shaped citizen behavior and affected our economical and future with complete freedom forever. On October 22nd, 2007 The United States Center for Disease Control and Prevention posted a web article which admitted that polio vaccines contained a cancer-causing virus. The United States Center for Disease Control and Prevention also known as the CDC, deleted the post within the week it was posted. The National Center for Biotech Information Center confirms that Micro biologist Maurice Hilleman discovered Simian Virus 40 was contained in polio vaccines administrated from 1995. (Hilleman) The CDC stated that the virus was removed from the vaccine in 1961. Records show that contaminated vaccines were used until 1963 and were used in different parts of the world until the 1980’s. (Varmus) As a result of the 98 million people given a polio vaccine; 30 million received the contaminated dose. (Hilleman) On May 10th, 2002 a Pathologist by the name of Dr. Michelle Cabone tested theShow MoreRelatedThe Conspiracy Theories Of The United States1605 Words   |  7 Pagesterrorist attac k or a shooting was actually a conspiracy by the United States? What is a conspiracy? According to the Merriam-Webster dictionary, a conspiracy is â€Å"a secret plan made by two or more people that is harmful or illegal†. There are so many conspiracy theories out there in the world starting as early as the 1800s. These theories range from scientific, terrorist, criminal, political, economic and business, and even religious conspiracies. The two conspiracy theories that I am talking about is theRead MoreUnited States Involvement in Organized Conspiracy 1184 Words   |  5 PagesUnited States Involvement in Organized Conspiracy Was the war in Iraq a means to improve national security or a conspiracy to seek personal satisfaction? On March 19, 2003 a war was waged under public scrutiny, to destroy the Baathist regime headed by the Iraqi leader, Saddam Hussein. This pivotal point in United States history marked the beginning of public concern about political corruption within our government as a means to convey personal satisfaction. National security became the groundRead MoreThe Government Bioethics Conspiracy Of The United States1805 Words   |  8 Pagesunknowing participants and or prisoners of war for experimentation. While these experiments range vastly concerning procedures, outcomes, and justification, they all existed to outsmart international enemies efficiently. The government bioethics conspiracy I researched is Project MKUltra. This was a secretive CIA program that experimented with mind control, hallucinogenic drugs, and the behavioral engineering of humans from 1953 to 1973. Because the program existed for a couple decades, it encompassedRead MoreConspiracy: The United States is Making Concentration Camps Essay756 Words   |  4 PagesConspiracy: United States Are Making Concentration Camps The United States have withheld information to the public all the way back to the founding fathers. There are camps that the United States have created called FEMA camps otherwise known as Federal Emergency Management Agency that are similar to the ones used in World War II. 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Although JFK conspiracies usually contradict each otherRead MoreEssay about Criminal Conspiracy in Historical Common Law1065 Words   |  5 PagesCriminal Conspiracy in Historical Common Law The law of conspiracy is considerably more complex and uncertain than it need be because the statutory reform of the area largely contained in Part I of the criminal law Act 1977 was only partial. As a result, there are now two types of conspiracy – statutory conspiracies governed by the 1977 Act, and an important but limited range of common law conspiracies, which were expressly retained by the act, still governed by the old common law rules, (TomlinsRead MoreHow Social Factors Can Contribute Conspiracy Theories? 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